Over the past few weeks, I decided to write a number of blog posts discussing the topic of Financial Freedom. I think I churned out 7 posts in total.
Only 1 or 2 of them were decent, in my opinion. To my dismay, the rest were just giant piles of steaming horse poop.
I started to get a little down on myself. I must have spent 15-20 hours on those posts. And all I had to show for it, was 6,000 words of absolute dog shit? I wondered whether I was in a writing funk. ‘What if this funk continues? How could my blog ever generate any interest? Everyone would hate my blog!’ Those thoughts never stopped running through my mind.
I pondered over this for hours. At work. In the shower. Before bed. And I’ve come to a conclusion.
You know what? Publishing bad content is okay. You don’t have to beat yourself up over it.
You Have to Start Somewhere
Every great writer, blogger, YouTuber, content creator, started off small. Their writing wasn’t good. Their video-editing wasn’t amazing. Their books were just “meh”. But they just started anyway.
I follow a number of travel vloggers on YouTube. Out of curiosity, I went searching for the videos that they published way back in the day. Years ago. My discovery shocked me. The video quality felt un-watchable. The audio quality was pretty crap. The editing wasn’t good at all.
But they were relentless in pursuing their passions. They kept making videos. Over time, they upgraded their cameras. Powered up their mics. Improve their video-editing skills.
Fast forward a few short years, and they’re making a full-time income from YouTube.
It’s downright amazing.
Go look up your favourite bloggers / vloggers and search for their oldest material. The content they created then, compared to the content they are creating now, will be worlds apart.
I’ve only been blogging for 4 months. Yet, I gave myself hell for not becoming the next J. K. Rowling.
Learn from the Mistakes of the Bad Content
When I was done writing those 5-6 crappy blog posts, I sat down to mope. I instinctively knew that they weren’t any good, and threw myself a little pity party for wasting hours of my life.
After I was done moping, I took a good hard look at my posts. I questioned myself – why weren’t they any good?
I realised that I hadn’t added any value to the readers who were to come across those posts. Everything was about me. My musings. My ramblings. I was treating my blog like a journal, rather than a source of vital information.
Sure, I had a few bits of information in there that could potentially be useful. But by and large, those posts couldn’t value-add to my readers.
Hell, why would anyone want to even read those?
That was my problem. And I’m determined to fix that in every post I write from now.
The point here is a simple one.
Whenever you create content that you instinctively know to be shitty, take a good hard look at it. Spend some time pondering and evaluating why it’s so bad in the first place.
Learn from your mistakes. And improve all future content.
Even Bad Content Can Inspire You
The more you create, the more ideas start flowing into your brain. Sometimes, even a simple word or simple phrase could spark a greater idea in your mind. That’s how it’s always worked for me.
Even when I was busy crapping out a giant 6,000-word-pile of horse poop, a few little nuggets of inspiration popped into my head.
If I hadn’t bothered writing just because I didn’t have any good ideas to write about, I wouldn’t have had the luck to come across those little bits of inspiration.
What’s important is that you keep taking the time to create. Allocate yourself time to create whatever you want to create.
The more time your brain spends creating, the more ideas it’ll generate.
It’s kind of like magic.
Not all the ideas your brain generates will be good, mind you. Some will be real crappy. But some will be real awesome. The more time you spend creating, the more good ideas you’ll accumulate.
Bad Content is Better Than No Content at All
Want to know what will make or break your career as a content creator?
Your daily habit of creating.
Sure, you could wait around for inspiration to strike. Or for motivation to fire your body up. But when will that even happen? Once a month? Once a year?
Does that mean that you’re going to publish content only once a year?
It doesn’t work that way.
Here’s what will happen if you don’t create on a regular basis – When inspiration does eventually strike, you’d probably do nothing.
I hate to break it to you, but the inertia from all those days of lying around, waiting for inspiration? It’s going to stop you from ever publishing anything good.
If you want to create good content, you must create regularly. Take the time out of your every day, or every week, to create.
And even if your content is not up to standard, publish it anyway. Don’t get hung up on the sub-par quality of your old content. Just keep creating new content.
Some content you publish won’t be any good. But some will be.
And it’s those pieces of brilliant content that will keep drawing new audience members in.
Accept that It’s Okay to Publish Bad Content, and Stop Beating Yourself Up
We have “to come up with the bad ideas, on our way to having the insight to tell them apart from the good ideas.”
– Seth Godin
That’s why it’s okay to publish bad content. It’s okay to not feel inspired. It’s okay to only have bad ideas in your mind.
But you must start somewhere. And learn from your mistakes.
Ultimately, the bad ideas will lead to less-bad ideas.
And those less-bad ideas will lead to great ones.
Soon, you’ll be on your way to becoming someone real great.
So, stop beating yourself up over publishing bad content.
Enjoyed this post? Subscribe here for more posts like this one 🙂